Crafting impactful experiences.

Hey! I’m Amanda, a UI/UX Design Lead based in New York.

I’m currently leading design at Deloitte Digital.

Previously, a Design Lead on Con Edison’s in-house product team, where I drove the evolution and adoption of their Enterprise Design System and enhanced processes such as usability testing. I also partnered with Product and Engineering teams to craft intuitive B2B solutions that simplified complex workflows.

Before that, I served as Lead UI/UX Designer at Estēe Lauder, where I transformed legacy applications for their R&D team.

By leveraging design thinking and emerging technologies, I streamline workflows, reduce human error, and empower teams to work smarter.

Product/UI/UX • Strategy • Research

Keeping a City Safe

Mobile app and dashboard that tripled public safety hazard reports.
View Case Study

Product/UI/UX • Strategy • Research

Transforming a Legacy App

Redesigning a legacy app for Estee Lauder’s Clinical Research team reducing task completion by 50%.
View Case Study

Product/UI/UX • Strategy • Research

Enterprise Design System

Empowered design and engineering teams with robust full-stack utilities and coded components that reduced design and development time and cost.
View Case Study

UI/UX • Research • e-Commerce

Streamlining the Checkout Process

Reimagined the checkout flow, reducing friction and driving a 25% increase in conversions.
View Case Study

Experience

With 20 years of experience in design, I specialize in crafting user-centered solutions for both startups and global enterprises, such as Estée Lauder.

My deep expertise in UX and interaction design, combined with a foundation in digital art direction and front-end development, allows me to seamlessly blend creative vision with technical execution.

I specialize in transforming intricate workflows into intuitive, engaging experiences that drive efficiency, empower users, and create measurable business impact.

Beyond design, I excel in cross-functional collaboration and leadership, bringing teams together to align on strategy, solve complex challenges, and deliver impactful results.

Deloitte Digital

Design Lead

Present • New York

Design Lead

2021 - 2024 • New York

As a Design Lead on Con Edison’s Digital Factory in-house product design team I crafted accessibility-compliant UI components and full-stack utilities, managed and scaled their Enterprise Design System, and collaborated with Product & Engineering teams to build intuitive products that made a positive impact.

Con Edison

Estēe Lauder

Lead UI/UX Designer

2020 - 2021 • New York

As Lead UI/UX Designer at Estēe Lauder, I led the end-to-end redesign of multiple legacy applications for the Research & Development Clinical Research Team, reducing task completion time by 50% while preserving the integrity of critical research data.

Diamondere

Lead UI/UX Designer

2012 - 2022 • New York

As a first design hire, I wore many hats across brand, social, web and product design during my tenure. I even fielded calls as a customer service rep and also closed sales in excess of $25k. I helped establish this luxury start-up fine jewelry brand as a fierce competitor against the likes of Angara and Blue Nile.

I’ve had the privilege of designing experiences for some of the world’s most recognized brands.

Con Edison

Estee Lauder

Diamondere

LiveSmart AI

FUJI FILM

Food Network UK

Con Edison Estee Lauder Diamondere LiveSmart AI FUJI FILM Food Network UK

Redken

Cliff Young

L'Oreal

Hudson Liquors

Nickelodeon

Universal Records

Redken Cliff Young L'Oreal Hudson Liquors Nickelodeon Universal Records

City Meals On Wheels

Covenant House

amFAR

ICON Parking

Keen

mark.

City Meals On Wheels Covenant House amFAR ICON Parking Keen mark.

ABC

HBO

Smithsonian Magazine

ESPN

Bethel Woods - Center For The Arts

Arista/J Records

ABC HBO Smithsonian Magazine ESPN Bethel Woods - Center For The Arts Arista/J Records

My Values

Empowerment
Adaptability
Collaboration
Empathy

These core values shape my design process, guiding every decision from understanding user needs to crafting impactful solutions. I believe design goes beyond aesthetics—it's about empowering people, embracing innovation, and solving meaningful problems through collaboration and empathy.

I ensure every project delivers real-world impact and makes life easier for the people who use it.

I design to empower people by simplifying complexity, enabling users to achieve their goals with ease and confidence.

Adaptability drives my approach, helping me embrace innovation and emerging technologies like AI to create future-ready designs.

Great design is never a solo effort. I thrive on collaboration, partnering with stakeholders and teams to bring diverse perspectives together and deliver impactful, user-centered solutions.

Empathy is key. By understanding user needs and challenges, I craft inclusive, meaningful experiences that make a real difference.

Endorsements

Bringing ideas to life, together.

Here’s what colleagues from cross-functional teams and design partners have shared about collaborating with me.

“Amanda is a full stack Design Lead who excels at art direction, user experience design, and user interface design. She played an integral role in the design and launch of Con Edison’s Enterprise Design System. In addition, she is passionate about the use of Design Thinking to lead discovery, co-creation workshops, MVP design delivery, and product launches. She will be an asset to the next team she joins.”

Frances Lachowicz Product Design Lead

“Amanda and I worked together on a ConEdison enterprise web and mobile application where she was the lead designer. Amanda spearheaded the UX/UI of our application, and I always leaned on her to give recommendations for the best user experience, which I thoroughly believe we delivered. Amanda was always extremely receptive to new ideas, solution-oriented, flexible with changing requirements, and a great communicator and team player overall. She has a keen eye for beautiful designs and aesthetics but still comes to the table with an understanding that we may have to pivot based on technical limitations. She was always proactive and gave her time to meet with our developers and give timely feedback on implementation. She also led usability sessions where we were able to get feedback directly from our intended end users and tweak features to make sure they were accessible and easy to use. I will miss working with Amanda as she always provided high quality work, was detail-oriented, and a true expert in her craft. Any organization would be lucky to have her!”

Grace Lee Product Owner

“Amanda was a tremendous help on one of the largest web development projects we've ever done at our agency. Her coding work and animations brought life to the site, and the project was a major success.”

Steve Castro Vice President of Development & Web Accessibility Expert

“Thank you for all the hard work you put in. Having you as part of the team made this project possible.”

Sandy Pipczynski Director, Global R&D Data Integrity

“Thank you Amanda for all the work you have done. Your hard work and attention to detail is commendable. It was a pleasure working with you.”

Swati Chatterjee Business Analyst

“Amanda is a smart and capable UX Designer who brought all her skills to bear on the Estée projects she was responsible for, not to mention her passion and personable approach to her craft.”

Michael Cullinan Lead UI/UX Designer

Let’s Work Together

Currently exploring new opportunities.

I’m currently open to new opportunities—whether full-time or contract—where I can make an impact. Let’s connect!

amanda.whelen@gmail.comLinkedIn