Cliff Young
Since 1968, Cliff Young has been regarded as a go-to resource for thoughtfully curated collections of fine home furnishings, accessories, lighting, and exclusive designs with unparalleled customer service.
Challenge
The legacy site was dated and didn’t adequately represent a luxury furniture brand.
The goal was to create a sleek and elegant site that accurately portrayed the brand along with improving the user experience for their internal sales team and trade account users.
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Homepage
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Product Detail
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Info Request Form
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Collections
Discovery Phase
During the discovery phase, I conducted user surveys and interviews with Cliff Young's employees and selected power users. I created personas and journey maps. I also conducted a competitive analysis.
With the insights collected, I revised the Information Architecture of the site, and offered key recommendations based on the competitive analysis.
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Cliff Young - New Site Map
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Competitive Analysis
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Competitive Analysis - Observations
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Competitive Analysis - Recommendations
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Persona - Design Consultant
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Persona - Trade
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Journey Map
The Redesign
Based on the findings collected in the discovery session I created a newly designed site that addressed the pain points of users while helping the business achieve its goals.
Wireframes
Hi-Fidelity Designs
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Home Page
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Main Category Landing Page
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Sub Category Product Landing
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Product Detail Page
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Request For Pricing
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Signature Collection Landing
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Trade Account - Log In
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Trade Account - Register
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Trade Account - Favorites
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Trade Account - Downloads
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Trade Account - Profile
Hi-Fidelity Designs - Mobile
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Home
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Main Category Landing
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Sub Category Landing
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Product Detail
Project Status
The new site is scheduled to soft launch on August 2023.